KEY POINT
- Super Bowl LX (2026) is scheduled for February 8, 2026, at Levi’s Stadium, home of the San Francisco 49ers.
- This will be the second Super Bowl at Levi’s Stadium and the third in the San Francisco Bay Area overall.
- The event is expected to generate significant economic impact through tourism, media coverage, and related activities.
SANTA CLARA, California — The National Football League’s Super Bowl LX, concluding the 2025 NFL season, will be played on Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California. The selection highlights the Bay Area’s role as a major hub for international sporting events and the NFL’s focus on iconic venues with advanced infrastructure.
Super Bowl LX is one of the most anticipated sporting events of 2026, drawing millions of viewers worldwide and serving as the culmination of the 2025 NFL season.
Hosting the game at Levi’s Stadium places the championship in the heart of Silicon Valley, offering access to global media and advanced logistical support.
Levi’s Stadium first opened in 2014 and hosted Super Bowl 50 in 2016. The stadium, located in Santa Clara, has become a prominent venue for major sports and entertainment events.
The Bay Area previously hosted Super Bowl XIX in 1985 at Stanford Stadium, making Super Bowl LX the region’s third time hosting the NFL’s championship game.
NFL Commissioner Roger Goodell highlighted the Bay Area’s successful track record in organizing large-scale events, saying, “Santa Clara and the greater Bay Area offer a world class venue, robust infrastructure, and a passionate sports community, which ensures a top-tier experience for fans and players alike.”
Sports economist Dr. Michael Smith, senior researcher at Sports Market Analytics, said, “Selecting Levi’s Stadium aligns with the NFL’s strategy of showcasing the Super Bowl in markets that can accommodate large audiences, international media, and high-profile sponsors.”
Dr. Anna Martinez, professor of sports economics at the University of Southern California, emphasized the regional economic impact.
“Events of this magnitude typically generate hundreds of millions in tourism, hospitality, and local business revenue. The Bay Area benefits not only financially but also in global visibility,” she said.
Organizers are working closely with local authorities, transportation agencies, and hospitality partners to ensure smooth operations during Super Bowl week.
Ancillary events, including fan experiences and community initiatives, will accompany the main game to maximize engagement and economic impact.
Super Bowl LX at Levi’s Stadium underscores the NFL’s continued focus on prominent venues that combine infrastructure, fan access, and global visibility. The championship will serve as a significant economic and cultural highlight for Santa Clara and the Bay Area in early 2026
