KEY POINT
Bad Bunny’s Super Bowl LX halftime show won seven Emmys, the most ever awarded to a halftime performance.
Sabrina Carpenter received her first Emmy as a performer and executive producer of The Muppet Show.
Jay-Z earned his third Emmy for producing Bad Bunny’s halftime performance.
Bad Bunny’s Super Bowl LX halftime show emerged as the biggest winner at Saturday’s Creative Arts Emmy Awards, taking home seven trophies across performance, music and production categories. The haul established a new record for the most Emmys won by a Super Bowl halftime performance.
The award-winning production, titled The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny, received recognition for outstanding variety special (live). That victory also gave Bad Bunny his first Emmy, adding a major television honor to his career as a recording artist and performer.
The show’s other wins highlighted the large production team behind the halftime spectacle. It was recognized for music direction, choreography, sound mixing, lighting design, technical direction and camerawork, and directing.
Bad Bunny’s win in the live variety category also placed his performance among a small group of Super Bowl halftime shows to receive that particular honor. The previous halftime performance to win the category was Kendrick Lamar’s show the year before.
Sabrina Carpenter Earns First Emmy
The night also marked a milestone for Sabrina Carpenter, who won her first Emmy for The Muppet Show reboot on Disney+. Carpenter was recognized as both a performer and executive producer on the project.
The Muppet Show won outstanding variety special (pre-recorded), defeating Taylor Swift’s The Eras Tour | The Final Show in the category. The result gave Carpenter an Emmy for her work on a production that competed directly with another major music-focused television special.
The victory represents a new television achievement for Carpenter, whose role on the Disney+ project extended beyond appearing on screen to include executive production responsibilities.
Jay-Z also collected another Emmy connected to the Super Bowl halftime production. As a producer of Bad Bunny’s performance, he earned his third Emmy for his contribution to the show.
His previous Emmy recognition came through his work on Kendrick Lamar’s Super Bowl halftime performance. That earlier production had held the record for the most Emmys won by a Super Bowl performance before Bad Bunny’s show surpassed it with seven victories.
The result makes Jay-Z’s latest award part of a continuing run of recognition for his involvement in Super Bowl halftime productions.
Bad Bunny’s success was part of a broader group of notable results from the first night of the Creative Emmy Awards. The Traitors and The Late Show with Stephen Colbert were among the other major winners.
The Late Show with Stephen Colbert collected five Emmys for episodes from its final season, while the reality competition The Traitors also finished among the night’s leading winners.
The Billy Joel documentary And So It Goes received the Emmy for outstanding sound mixing for a nonfiction program, adding another major honor to the evening’s documentary and nonfiction categories.
Saturday Night Live also received an Emmy for outstanding makeup for a variety, nonfiction or reality program for its episode hosted by Bad Bunny.
However, the award was given for the program’s makeup achievement rather than to Bad Bunny himself. His personal Emmy recognition came through the Super Bowl halftime production.
The seven-award haul demonstrates that a Super Bowl halftime performance is being recognized not only as a musical event but also as a complex television production involving choreography, sound, lighting, technical direction and live directing.
For Bad Bunny, the result marks a significant expansion of his awards résumé, while the record-setting performance places his Super Bowl appearance ahead of previous halftime productions in total Emmy wins.
