KEY POINT
Chloe Fineman recreated Sydney Sweeney’s controversial Novig commercial in a new Instagram video.
The former Saturday Night Live performer used a prosthetic chest plate she jokingly called her “Sydney Sweeneys.”
Fineman’s parody quickly drew enthusiastic reactions from Instagram commenters.
Chloe Fineman has turned a prosthetic costume piece into the centerpiece of a comedic take on Sydney Sweeney’s controversial Novig advertisement.
In an Instagram video posted Saturday, Fineman revisited the commercial while portraying Sweeney, using the prosthetic chest plate she had taken from her former Saturday Night Live dressing room.
The comedian’s version plays up the sports theme of the original advertisement. Holding tennis balls, footballs and basketballs against her chest, Fineman jokes that the commercial is supposedly about sports but suggests there is another obvious focus.
The parody continues with Fineman performing increasingly exaggerated physical comedy involving the sports equipment. She then delivers another joke about spending her life “playing sports” with the prosthetic breasts.
Fineman closes the video by directly acknowledging the unusual nature of the sketch. She explains that she had the prosthetic breasts and thought using them for the parody would be funny, adding that she considers them “fun and cool.”
The post received a strong response from Instagram users, with commenters praising Fineman’s recreation. One commenter called it possibly the best thing she had done, while another said the parody prompted them to look up the advertisement that inspired it.
The sketch also arrives as Fineman marks the end of her seven-season run on Saturday Night Live. She said in the same Instagram video that she moved out of her dressing room on Friday following her departure from the NBC comedy series.
Rather than leaving the prosthetic behind, Fineman said she took the chest plate with her. That prop became the basis for her latest social-media parody, connecting her SNL character work with a widely discussed commercial.
Fineman’s video shows how a recognizable advertising moment can quickly become material for comedy beyond its original campaign. By recreating the commercial with a deliberately exaggerated performance, she puts her own comedic spin on the advertisement while keeping the focus on parody.
The response in the Instagram comments was largely enthusiastic, with viewers praising Fineman’s timing and ability to capture the source material. Several commenters specifically recognized the advertisement being referenced and said the recreation effectively highlighted what they found awkward about the original commercial.
The supplied source does not indicate whether Sydney Sweeney has publicly responded to Fineman’s parody. It also does not provide any information about whether Novig plans to comment on the video.
