KEY POINT
Kelce’s first Tommy Hilfiger digital commercial was released on September 1.
The 1-minute-45-second campaign features Gigi Hadid, Peggy Gou, Jisoo, Frances Tiafoe and Carmelo Anthony.
Tommy Hilfiger has already planned another Kelce collaboration for February.
Kelce’s debut campaign centers on New York City and was filmed at The Plaza Hotel, where the football star participated in a two-day Tommy Hilfiger shoot in April. The location has a direct connection to the designer, who lived at the luxury hotel for 11 years.
The commercial follows Kelce through a series of encounters with recognizable figures from sports, music and fashion. Among them are South Korean DJ and singer-songwriter Peggy Gou, model Gigi Hadid and South Korean singer and brand ambassador Jisoo.
The campaign also features tennis player Frances Tiafoe and former NBA star Carmelo Anthony. The appearance of athletes from different sports reflects Hilfiger’s broader history of working with prominent sports personalities, including Rafael Nadal and Lewis Hamilton.
The commercial uses several moments around The Plaza to establish its New York theme. Kelce is shown greeting the hotel’s doorman, relaxing with his Samoyed and later meeting Hadid in an elevator.
He also appears in several looks from the brand’s latest collection, including a gray hoodie with a khaki coat, a white cable-knit sweater with a navy peacoat, a rugby shirt and a letterman jacket.
The advertisement ends with Kelce encountering Tommy Hilfiger himself in a taxi. Hilfiger rolls down the window and asks, “What are the chances?” before Kelce joins him.
Kelce grew up in Cleveland Heights, Ohio, and has spent his professional football career with the Kansas City Chiefs. His connection to New York has also grown through his personal and professional activities, including his reported July 4th weekend wedding to Taylor Swift at Madison Square Garden.
Speaking about the venue, Kelce said playing out childhood dreams at Madison Square Garden was significant to him because of the arena’s place in sports culture.
Tommy Hilfiger’s decision to work with Kelce reflects the tight end’s established interest in clothing and personal style. Kelce said he enjoys choosing a different outfit each day and described fashion as something he has fun with.
The brand approached Kelce’s management team in fall 2025, seeking a figure who could authentically represent the company while helping attract new consumers. Hilfiger reported approximately $9 billion in global retail sales in 2025.
The September campaign is not expected to be a one-time appearance. Another Tommy Hilfiger collaboration with Kelce is planned for February, giving the partnership another major promotional opportunity.
For Kelce, the campaign adds a significant fashion platform alongside his career in professional football and his existing involvement in the clothing business he founded.
When was Travis Kelce’s first Tommy Hilfiger ad released?
The digital commercial was released early on September 1.
Who appears alongside Travis Kelce?
The campaign includes Gigi Hadid, Peggy Gou, Jisoo, Frances Tiafoe and Carmelo Anthony, along with Tommy Hilfiger.
Where was the campaign filmed?
Kelce’s two-day Tommy Hilfiger shoot took place at The Plaza Hotel in New York City in April.
